Customer Segmentation Study for Brazil Market Essay

Early childhood from 0-6 years is under the responsibility of the municipalities , and primary education between sates and municipalities. We could aim our main targets (children) between the age of 6- 25 in schools, colleges, etc. We could promote our innocent smoothy drinks at schools and other places for cheap prices or of no price at all at the beginning when our business would need recognition. We could have different flavours with different kinds of fruits to attract children and make it a more healthier drink for them and as acai berry is high in nutritional value and it contains vitamin a, vitamin e, iron, calcium,etc which is required for a growing The acai berries are found from a palm that has a long thin trunk unto 25m high with a group of branches at the top from which hangs ribbon like leaves. It has a life span of 24 hours (the properties in the juice are active till 24 hours only), so they should be loaded into baskets and onto the boats by the west part of Brazil, Belem’s market. Then they can be crushed and mixed in smoothies, juices, ice creams, etc. Consumers and distributors across the world have recognised the health benefits of Acai juice and sales have confirmed this trend. Acai is taken in liquid juice form. It is safe to say that Acai juice that is cold processed and not dried out will be a superior product over the rest. Another thing to watch for are the ingredient lists on these products. Many companies are producing Acai juice with 20% or less of the actual Acai juice. The remainder is filled with water, sugar, preservatives and other cheaper juices. With the Acai’s great anti-inflammatory properties, adding sugar (and effectively cancelling out Acai juice’s benefits) simply doesn’t make sense. However to the credit of some companies there are juices available that are 80% to 85% Acai juice. 100% Acai juice can seem too strong in taste to many people. Naturally the Acai berry is not sweet. When the pulp of many berries is blended it is easy to see the oils that come to the surface.

Conservative vs. Liberal

Conservative vs. Liberal Dimitri Khago PSY/201 Sunday, August 05, 2012 Mariah Degruy Conservatives vs. Liberals Not just as Americans but as human beings we all want the same basic things in our daily lives. We all seek freedom and yearn for prosperity. We all seek for what is fair in life and not just our lives separately, but the lives of our nation’s people. We want less people to suffer as much as possible, especially our children. We all seek the best for our health being. We all want a crime free nation and crime free streets in our communities.We all want a freedom to speak and voice our opinions; yet the one major key argument is how do we achieve all of these? With all that has been going on in our nation’s economy, we begin to analyze one of the very most important, yet controversial political issue that we are facing: Liberal or Conservative? Although we are united as a whole nation, but when concerning our nation’s political policies we are very much divided. Each of us has our own beliefs and our own opinion, but the beauty of this is that this is what makes this country.This belief was instilled in our bloods from the day this great nation was formed, by our political forefathers up until now. We sometimes call these beliefs Left or Right based on the political spectrum. The political spectrum We have learned to become conservative toward the nation, our nation’s people and our nation’s policies, as well as we have learned to become liberal toward the nation, our people and our nation’s policies. Which is right you might ask, that all depends on every individuals different view and opinion to do what is right and best for them?Conservatives and Liberals differ on what they believe is correct for the government. They seek different essential needs, different government program support, different social views, and very different economic views. As humans we all seek the same basic needs to live. These needs are Life, Liberty, and Pursuit of happiness a well-known phrase from the United States Declaration of Independence. We all have the right to lead our own life in which we so choose. We all have the right to have our belief and make our own decisions and stand to our own judgments.The most important matter is that we have the right to do whatever it takes to make ourselves feel happy without harming anyone one stepping over the boundaries of others. In order to protect our individual human rights the bill of rights were established. These laws which allow the people the ability to live by these deserved rights as a human being are what distinguish us from a free person and one who is not free. If one is convicted of a felony these particular laws spoken of are no longer valid to them – the right to vote, the right to serve on a jury, and the right to bear arms are all void.Although some states are adjusting these laws to their own liking, you as a criminal are no longer privil eged to take part in these opportunities because of the crime committed, they are therefore taken away from you â€Å"†¦Other states may permanently ban felons from voting even after being released from prison, parole, and probation, and having paid all their fines. †(State Felon Voting Laws). There are many programs in which our government runs, and many of these programs are the split between the conservative or the liberal side.Liberals seem to view their government better as a larger government and support those programs which make this a reality. These include many programs, but one in particular is welfare. In the eyes of a liberal, this program is looked very highly upon. It helps those in need the ability to stand on their feet and not be out on the street. Although ideally this is a great help, but nowadays in our country, many people seem to take advantage of this opportunity and cheating the rest of society who need this help.With the educational program, a li beral supports not only public schools and a higher teacher salary, but also smaller classroom for the students. They support the idea that the classrooms should not be thirty-plus children, but also smaller more controlled environment† Vouchers take money away from public schools. † (Conservative vs. Liberal Beliefs. ). Now if you were to ask a conservative about education, they believe in the art of competition â€Å"School vouchers create competition and therefore encourage schools to improve performance. (Conservative vs. Liberal Beliefs. ). Schools should be all private so that they compete with lower costs and the parents have the opportunity to decide where they want their child to attend, and what kind of education they want for their child. Another program a conservative strongly believes in is canceling all the failed social support programs. Why should a country hold on to a program that is not helping anyone that is in need of the assistance, but financially supporting those well off, and are working and supporting their own families.Although being in the twenty-first century has expanded our view upon socialistic views, conservatives feel that we should not change our ruling on marriage and that it must stay traditional between a man and a woman. Since America was founded on grounds of religious freedom, and the Bible was and is our most highly looked upon views, conservatives feel that we shall stick to these traditional views and not support the idea of abortion or embryonic stem cell research.One must not abort a child, since that is the same as murder â€Å"Abortion is the murder of a human being. † (Conservative vs. Liberal Beliefs. ). One must also not participate in stem cell research since that too is destroying a life. This is where the argument comes in on the Liberal side. Liberals believe it is not up to us to decide if marriage shall stay between a man and a woman, what is so wrong with a man and man marrying or a woman and woman?Since this country was found on the principles of freedom and the rights to make our own decisions, the personal lives of Americans shall not be dictated by the government because of what they think is right. It has not yet been proven that a fetus inside a woman is a child or a fetus. The argument remains that a child is only a child when it takes its first breath, or that a child is a child when it is conceived. Shouldn’t the mother decide if she wants to give birth to this fetus?She will be bearing all the pain, so it should be her right to decide â€Å"A woman has the right to decide what happens with her body. A fetus is not a human life, so it does not have separate individual rights. † (Conservative vs. Liberal Beliefs. ). Now if you can save a life wouldn’t you? If you aren’t hurting anyone or anything with embryonic stem cell research, then scientist should be able to harvest these stem cells to help a life â€Å"†¦Stem cell s derived from embryos in the very earliest stages of development; these cells have long been thought by scientists to have an xtraordinary potential for alleviating the suffering caused by conditions ranging from diabetes to Alzheimer's disease to spinal cord injury. † (Gold). Money is what runs the country, one thing these two political stances have in common are the want and need for more jobs. A conservative wants the federal government not to tax the rich as high and should spend so much less. These big businesses should get the tax breaks they want and deserve to increase and generate their revenue, so that they can stimulate and keep the economy stable and grow to be much stronger.Liberal’s on the other hand believe in quite opposite of the conservative behalf they believe that the rich should be taxed more than the poor since they can afford to pay a little extra money in order to have a greater government â€Å"The less government we have, the more liberty we have. † (Amy). They also approach with saying that these big businesses should be taxed more and pay a larger amount of income tax from their profits to help support and provide for Medi-Cal, Medic-Aid, and Welfare.In conclusion regardless on which of side of the political spectrum you stand with; either you are a conservative or a liberal, at the end you center all your opinions to your own political beliefs based on your own personal ethics. With all that has been going on in our nation’s economy, we begin to analyze one of the very most important, yet controversial political issue that we are facing: Liberal or Conservative? You must decide on your own what you feel the essential needs are, government program support, social support, or the economic support you feel your country shall provide you with.References Conservative vs. Liberal Beliefs. (2005). Retrieved from http://www. studentnewsdaily. com/conservative-vs-liberal-beliefs/ State Felon Voting Laws. (2012). Retrieved from http://felonvoting. procon. org/view. resource. php? resourceID=286 Amy, D. J. (2007). A Guide to Rebutting Right-Wing Criticisms of Government. Retrieved from http://www. governmentisgood. com/feature. php? fid=14 Gold, R. B. (2004). Embryonic Stem Cell Researchaâ‚ ¬Ã¢â‚¬ Old Controversy; New Debate. Retrieved from http://www. guttmacher. org/pubs/tgr/07/4/gr070404. html

English Law of Contract Essay Example | Topics and Well Written Essays - 500 words

English Law of Contract - Essay Example The government of Zanzibar wanted to purchase an executive jet for the use of their president. In the year 1992, a contract was signed between the Government, British Aerospace, and CIBC Finance PLC. After using the plane, it was found to be defective. The government returned it back to British Aerospace for repairing it. But even after repair, the fault continued. The government stopped lease payments. CIBC took possession of the plane and sold it, in order to recover the cost incurred. The government of Zanzibar had initiated an action against British Aerospace accusing false representation of the airworthiness, reliability and defect-free nature of the plane, as claimed by British Aerospace. They wanted to cancel the contract or alternatively, to get compensation of the damages, according to the English Misrepresentation Act, 1967. Subsequently, British Aerospace claimed that restoring the jet to its original position and return it back to the Government cannot be possible because it had already been sold. (England and Wales High Court Decisions. 2000) The government of Zanzibar proposed that the contract signed between Government, British Aerospace had hidden misrepresentation of claims made by British Aerospace. The untrue statement about was made by British Aerospace. According to English Misrepresentation Act 1967, British Aerospace had disclosed half-truth, and thus the contract is voidable. The government claimed that the contract with British Aerospace is subjected to fraudulent misrepresentation (deceit). In this case, the Government claimed that rescission must be made, and they appealed to rescind the contract and put them back to the pre-contractual position. It could be by returning the plane to the Government in its original position or compensation for damages due to misrepresentation. (Weitzenboeck, 2012)

Evaluating the Effectiveness of the Special Court for Sierra Leone Essay

Evaluating the Effectiveness of the Special Court for Sierra Leone - Essay Example After the end of the conflict, the citizens of Sierra Leone wanted the individual responsible for the conflict and the atrocities that followed to be held accountable for their actions and face justice. Nevertheless, the country at the time did not have an established judicial system and the necessary infrastructure to bring these perpetrators into book (Nzongola-Ntalaja 2000). Furthermore, the existence of Lome Peace Agreement of 1999 was a big hindrance to the courts in the country to indict the alleged perpetrators as they were given a blanket amnesty by the aforementioned agreement. For this reason, there was an urgent need to form a court that would be capable of addressing the situation in the country, thus, the formation of The Special Court for Sierra Leone (SCSL). The United Nations Security Council and the government of Sierra Leone agreed to form The Special Court for Sierra Leone (SCSL) which was established in the year 2002 on a request from Ahmad Tejan Kabbah, the then president of Sierra Leone. Unlike the courts established by the United Nations Security Council to deal with the perpetrators of the conflict in the former Yugoslavia and the Rwandan genocide, the Special Court for Sierra Leone (SCSL) was able to dispense a diverse judicial model hence characterized as a hybrid tribunal so to speak. The main aim of the special court for Sierra Leone was to deal with the post conflict justice expeditiously, and in a more economical way unlike the local courts and tribunals in the country which were slow and more expensive, not to mention their inability to respond to the plight of the citizens in the country (Murphy 2003). This court was characterized by new ways of handling judicial processes in the post conflict situations. Such characteristics include the pressure to accomplish its mandate expeditiously, use of a very tight budget, and its location. Discussion The composition of the court includes both international and local judges, counsel, and employees. This composition allows the court to administer justice without undue influence from the domestic or international pressure. The mandate of the Special Court for Sierra Leone (SCSL) is to try the persons suspected of having the greatest responsibility in perpetrating the violence that ensued in Sierra Leone during the 11 years conflict. It is worth noting that this special court is independent in its operation from the domestic legal system of Sierra Leone and as such, the court uses limited statutory guidelines from the country’s criminal law and heavily depend on international humanitarian law in its proceedings (Stover 2005). The Special Court for Sierra Leone (SCSL) statute empowers the court to prosecute violations of Article 3 under the Geneva Convention, international humanitarian law violations, and crimes against humanity. One of the major strengths witnessed in the operation of the Special Court for Sierra Leone (SCSL) is the responsiveness of the court i n the witness protection and management, since most of them are victims of the atrocities that ensued in Sierra Leone. The court has continued to ensure that the witness feel protected and safe during and after their testimony. This has been done by involving a variety of security resources as well as new psychosocial support program. The

A5 Essay Example | Topics and Well Written Essays - 2000 words

A5 - Essay Example There needs to be clear processes of setting up goals for the benefit of the partners. The inter-organizational systems need to be effective to facilitate the flow of information between the collaborating organizations. This essay is a critique of the enabling telecommunication and distributed connectivity technologies utilized by Microsoft and SAP in their collaboration. SAP is one of the principle providers of software for businesses, which are significant for improving the capacity of the business to be innovative for better service delivery to clients. It is the unending quest for better services that has made SAP to grow to the current status. The organization has been capable of establishing clients in more than 100 countries, which is an indicator of the success that the company has accomplished in less than 20 years. SMEs as well as organizations in the international market are major clients of SAP. On the other hand, Microsoft is a major computer software company that is distinguished globally for its significant software solutions. The paper describes the inter-organizational systems as well as a description of the organizations’ inter-organizational systems.  It also highlights how these systems are used to define and support the partnership, ranging from management considerations to specific telecommunication and networking archi tectures used to support the collaboration. Microsoft and SAP are two global companies have been successful in establishing a strong collaboration whereby each partner benefits from the association. The most significant collaboration between the two organizations is through Mendocino, which is a project whereby each organization contributes towards transformation of the manner in which clients are served by the employees involved in handling information. The project empowers the personnel involved in information handling in SAP to become more accurate and efficient. Microsoft designed the project with the aim of helping

Corporate Social Responsibility and the Law Case Study

Corporate Social Responsibility and the Law - Case Study Example According to the research findings, it can, therefore, be said that there were very good strategies that were applied by Enron Corporation in accounting and this made it be ranked among the top ten largest companies in the United States. From the previous trend that was recorded by the company, it was anticipated that it was to dominate in business transactions it carried out. It had very a milestone in such transactions whereby it had conducted trade in weather preparedness and security, power, and communications. In contrary to many expectations and hopes of the people of the United States and the world at large, it turned to be a legend in failure that is outspoken up-to-date. Policies are a set of principles of action adopted or proposed by an organization. They are tools of management whose absence leads to consequences as severe as the collapse of the organization. Business organizations run on a primary objective of maximizing profitability. However, in doing this it is unders tandable that the organizations exist within the society and must, therefore, operate in accordance with the norms of morality and ethical provisions as set by the society. The organizations interact with the society in their everyday production endeavors, some of the key modes of the organization- society interaction include, the recruitment of personnel. The collapse of the company apart from recording the highest form of bankruptcy has triggered a myriad of unanswered questions and behind the bar scenes that ought to unraveled to help in the implementation of preventive mechanisms incorporations of the same type, to deter the occurrence of such incidences. This historical happening contradicts the code of ethics of the corporation. Most of its ethics were easy to be followed and almost all the employees confirmed to them. In case of misunderstanding and disagreement, the legal committee or the supervisors were to be contacted for clarification. Enron had policies which were imple mented under the supervision of the management board. The policies included the principles that protected human rights. The policies clarified further on the secrets of the company concerning trade businesses and information that was supposed to be censured hence be kept as confidential information. There was also provision of additional information on the penalties of workers who misbehaved. The core values of the company were excellence, communication, integrity and respect. In excellence, their aim was to produce the best and to progressively move from where they have been before. There major purpose in communication was to ensure that there existed smooth flow of information among people. They were supposed worked with people in an open, sincere and faithful way in fulfillment of their integrity. Moreover, the company was supposed to treat everybody within a human way. According to the company’s manual, ruthless treatment, arrogance, abuse and disrespectful handling of pe ople was prohibited. The manual of their codes of conduct that was delivered to all workers stated that; the company was working hard to ensure that all the business transactions are conducted in accordance with both local and international regulations. The section clearly emphasized that the company was to observe the act of free corrupt practices of the United States, but this was not the case. Unfortunately enough, from the findings these codes of conduct and policies were only put only on papers, manuals and booklets to show to the public and the regulating authorities that they are existing in the company.

Answer One Question Essay Example | Topics and Well Written Essays - 500 words

Answer One Question - Essay Example Imagination is also the mother of innovation that enables entrepreneurs to create new products and services that would add value and profit to the business. It also enables entrepreneur to look for better ways to improve the business to make it competitive and profitable. The every day object chosen that could be transform into something new and different is the hairbrush. Typically, we just used the hairbrush to comb our hair. Other than that, it no longer has any use. If one will dry his or her hair, one has to use a dryer. And if one wants to set his or hair, he or she has to use a gel or a setting wax. I am thinking of having all these devices rolled into a one hairbrush. Thus, taking into account my definition of imagination of reframing or seeing things differently, I would transform the brush not just a device to comb my hair but also a device that would dry and set my hair all rolled into one. The hairbrush is now transformed to a dryer and a setting wax in addition to its regular function of combing the hair (or scratching one’s back). My major is Entrepreneurship and Emerging Enterprises and my major would be surely put to use by this object because I could further develop the object to become a revolutionary product that people could use. I would transform how people would look at the application of brushes as merely objects that combs the hair. Instead, it would now become a complete device that would dry and set the hair. With this object turned into product, people can now discard their hair dryers and setting wax because they will be replaced by my new version of hairbrush. I would also patent the object to make sure that it will not be copied. The element of my blog that served as the source of my inspiration are design, format & customization of own blog. I will have the design of the product to be

Schindler's List Essay Example | Topics and Well Written Essays - 1750 words

Schindler's List - Essay Example This essay focuses on the use of expression within the film, that is one which is able to create a specific response by using various techniques. It is the use of cinematic effects that allows the film to have specific meaning and to create a relationship to the spectator. When reviewing â€Å"Schindler’s List,† it can be seen that the specific techniques in the movie make a difference in the impact that is felt with the horrors of the Holocaust. The ability for the director to adapt the film from the book to the screen is reliant on these techniques to convey the same message as the book. Instead of using the literature as a direct statement on film, there are interpretations of the descriptions of the literature, specifically to create the same impact that is on the film that is in the book and which relates to the Holocaust. The similarities between these two come from the main goal of creating a memory of the Holocaust while presenting an emotional understanding of the tragedies which occurred and how this was associated with the main ideologies of the time frame. However, the book is able to present the information with details, layout of characters and scenes, and with personal associations and details that are described. In the movie, there is a shorter period of time, which leads to cuts and changes of the plot and the characters. While both are effectively able to show the tragedies of the Holocaust, the movie and text differ in the techniques which are used and the overall presentation which is created through the war.

Walmex Research Paper Example | Topics and Well Written Essays - 1500 words

Walmex - Research Paper Example A year later the company commemorated fifty years of service to Mexican citizens. 2009 ended with the acquiring of Wal-Mart de Centro America by the Wal-Mart de Mexico giant expanding its service to six countries (Kojadinovc 41). There are credible reports that Wal-Mart the largest retailer in the world was aware that one of its branches, wal -mart de Mexico used bribes coerce foreign officials to allow their operations. The bribes were paid to acquire permits for the Mexico stores establishments in desirable places such as the Teotihuacan. Alleged bribes are said to have been given to the Teotihuacan Municipal Council and the National institute of Anthropology and History’s director. Handsome Bribes were also orchestrated in relation to zoning laws and environmental permits that would have been hurdles in the company’s expansion. It is also under scrutiny for subverting democratic governance such as public votes, transparent procedures and open debates and the same bribes to offset competition. This is against compliance to the mandated foreign Corrupt Practices Act which prohibits an American company from offering bribes to foreign officials. In a response to the claims, Wal-Mart stated that it has been conducting extensive investigations in relation to the allegation cases and that they are non-tolerant to non-compliance to the law anywhere at any level of the company’s branches and is diligent to provide necessary contribution. In a separate statement the spokesman reiterated that the company has divulged substantial resources dedicated to this effort. Corruption and bribery are vastly permeated notions in Mexico. The justice system in the city is feeble and I can be manipulated with ease. Further, bribery is fuelled by the relatively low salaries paid to the local public workers. Hence it was not shocking for Wal-Mart to have its way through the law. Wal-Mart de Mexico was an insistent and crafty corruptor offering humungous bribes to get

Cultural Gap Essay Example | Topics and Well Written Essays - 500 words

Cultural Gap - Essay Example Raised in a Christian family. My parents lived by the church doctrines. Something to do with the relationship was out of the question, especially at our tender age. Going to LGBT meeting was a big decision I made. Many of the online discussions about the meeting seemed appealing. The encouragement I received from online friends gave me hope; I had to find out what I did not know. I focused on finding self-fulfillment. At first, I was nervous and at the same time excited. I never knew what was in place for me. It was like going to another planet. It seemed something intimidating and a scary one to walk into a room and be sincere over something I could barely admit. The truth looked fantastic, but from hiding in it, it ended up being the scariest thing. As I joined college, I sent an email to the LGBT coordinator concerning where and when the meeting could occur. Unfortunately, at that time, I failed to turn up for the meeting due to some reasons I could not avoid. On this occasion, I was confident and focused on attending it, though felt scary than before. On the initial day of the meeting, I walked to the building and found the room number. My nerves took held of me. How I wished, I knew it was okay to be who I am and to feel the way I felt. I had spent years denying who I was. It is so ridiculous to feel so at the place where I should have called home. I had no idea of having people around me who cared and who could understand me. I took a friend to the meeting with me. I was too nervous to go alone. The environment inside was nothing I expected. At first, I felt it would not work. In some few minutes, the room was with young men who were open, smart, fantastic, and very welcoming. The room was so welcoming and open. Afer introducing myself, I talked about how I felt. I had to accept myself and come out. With time, I am glad to have learnt a lot about LGBT people and myself. I wished I had involved myself

Future of democracy Essay Example for Free

Future of democracy Essay Illiberal democracy is a system of governance in which the citizens are kept in the dark about the conduct and activities of powerful officials in the government due to the absence of civil liberties. Despite the existence of democratic space in a country, the society becomes an â€Å"un-open† society. Such situations arise in cases where despite the existence of a democratic constitution that limits the powers of government, its liberties are not taken into consideration by the ruling class due to lack of strong constitutional legal framework. Illiberal democratic regimes feel that they have the right to act in whichever way they feel is best provided that regular elections are held. Such governments may impose rules which interfere with the individual liberties such as: the freedom of assembly and speech, making it difficult for opposition forces to succeed in criticizing it (Zakaria 2007). There is a wide range of illiberal democratic governments. They range from those dictatorial governments to those governments that are nearly democratic. An illiberal democracy regime can be determined through observing the nature in which the government carries its elections. If a government does not carry out regular, free, competitive and fair elections when filling its principle governance positions, then it can be classified as an illiberal democracy government according to the yearly freedom house ratings. Around the globe, democratically elected governments have gone beyond their limits and deprived their citizens their rights which are provided for in the constitution. Countries such as the Philippines and Peru are some of the countries with illiberal democratic governments. According to Zakaria (2008), democracy that has no constitutional liberalism produces centralized governments, eroded liberty, conflicts, war and ethnic competition. There are a wide range of implications of liberalism to the foreign policy. First, it is a guarantee for humility. Although it can be easier for elections to be imposed on a country, it will be difficult to impose constitutional liberalism to a society. Genuine democratization and liberalization is a process which is long-term and gradual in nature that an election acts as a step towards achieving its overall goal. Without the necessary precautions being taken, such an election can end up being a false step towards the process. This has prompted nongovernmental organizations together with various governments to put in place measures that are aimed at promoting constitutional liberalisms in countries which are in the process of becoming developed (Zakaria 2007). National democracy endowment fosters independent labor unions together with political parties and also ensures that there are free markets. Independent judiciaries are funded by the USA through the International Development Agency but in the end, elections trump virtually everything. On the other hand, if elections are not held in a transparent way that promotes democracy, the incident should not be viewed as dictatorship but instead it should be taken as a mistake that has been committed. Although fair elections form part of the virtues of effective governance, it should not be the only virtue that should be capitalized on. Other government yardsticks should be used in judging it. Such yardsticks include: civil, religious and economic liberties which form the basis of human dignity and autonomy. When a government extends these liberties to its people despite its limited democratic space, it cannot be categorized as a dictatorial government. Countries like Malaysia, Thailand and Singapore provide their citizens with a better life of happiness in spite of the limited political freedom. Countries such as China which have continued with repressive regimes offer their citizens more economic liberty and autonomy in their current forms than they have ever offered in their history. Despite the achievements that China has achieved for its citizens such as economic freedom, much still needs to be done to effect proper change towards full liberalizing democracy (Zakaria 2008, 200). Zakariah concludes with a recommendation that there is need for countries to change their system of governance through constitutionalism. He says that when there is too much dependency on pure democracy, it affects transitional countries such that they lack constitutions which can be considered imaginative. Constitutionalism is a system of governance in which there are checks and balances which are meant to prevent stagnation and abuse of power by officials in governments. This is achieved through drafting a list of rights for the citizens and ensuring that they are given to people by putting in place proper structures to ensure that they are not neglected by authorities. Various groups are also empowered to ensure that the officials observe the rule of law (Zakaria 2007). Just as an ambitious idea is made to counteract another ambitious idea, constitutions were made to cater for public passion and ensure effective governance. Despite its creation, most European countries at the moment have started looking at their constitutions suspiciously because of the wide range of rich unelected bodies that indirectly vote, do checks and balances and federal arrangements to both formal and informal constitution. Such procedures which do not advocate for direct democracy are considered to be inauthentic because they muzzle the people’s voices (Zakaria 2008, 200). It is therefore important for any country to use the type of governance that suits them but should at the same time put the interests of its citizens ahead of any other issue. Bibliography Zakaria, F. 2008. The post-American world. New York: W. W. Norton Co. Zakaria, F. 2007. The Future of Freedom: Illiberal Democracy at Home and Abroad. New York:

The Benefits Of FDI To MNCs

The Benefits Of FDI To MNCs Globalisation commenced after the World War II, but grew explicitly after the mid-1980s driven by the technological progress as well as rising liberalization of trade and capital markets. However, according to Hood and Young (2000) globalisation began at the time of World Economic Crisis in 1970 (Asian crisis, oil crisis, post-Vietnam war). During that time Western industrialized countries experienced slow down in economies, reduction in profits as well as strong competition. As a result, the following strategies were used in order to tackle these problems: cheap labor usage in manufacturing process, new market exploration as well as strategic alliances formation. MNCs began to cut their costs by utilizing cheap labor from developing countries, such as Mexico, Tunisia and Taiwan. (Hood and Young, 2000) According to Strange (1997) observations globalization has increased mobility of capital, knowledge and information. (Hood N. and Young S., 2000) The globalization process has let multinationals desire to optimize market competitive variable and costs within a liberalizing trade and investment environment. (Hood N. and Young S., 2000). During the process of globalisation following institutions were established: the World Bank, International Monetary Fund (IMF), General Agreement on Tariffs and Trade (GATT), as well as World Trade Organisation (WTO). The later played a significant role in favouring free trade, instead of protectionism. FDI deregulationà ¢Ã¢â€š ¬Ã‚ ¦has played an important role for investment into privatezed firms as well as the domestic economy growth and price stabilization. . (Hood N. and Young S., 2000) will research moreà ¢Ã¢â€š ¬Ã‚ ¦More information in terms of deregulation should be at beginning when you start the globalization Benefits of FDI MNCs may be motivated to undertake foreign direct investment to get more demand as well as get into the markets where they could generate greater profits. Both these motives are usually based on opportunities to get higher revenues in foreign markets. Other motives are related to the cost efficiency, when using foreign factors of production: raw materials or technology. Moreover, MNCs may be involved in FDI in order to protect foreign to protect their foreign market share, to respond to exchange rate changes, or to evade trade restrictions (can be used in conclusions) For instance, a company considering FDI in Asia or USA may still be attracted by Asia due to higher growth potential for a company as well as higher profit margins. Moreover, if case the local currency depreciates there will be less costs necessary to establish a subsidiary. MNCs may decrease its exposure to economic conditions by expanding their business activities between different economies. When foreign direct investment occurs, constant reassessment is needed in order to anticipate whether further expansion should take place. The decision is influenced by the economic conditions in the subsidiarys country, parents country, host country government as well as MNCs experience in operating abroad. MNCs which will not experience problems will be the ones which will employ local labour as well as manuacture the goods that have no direct substitutes in a foreign country. Usually the ideal FDI is the one by the means of which the problems of local unemployment and technological scarcity is solved with no threat to the local firms. Global markets join those who may offer capital and those who require capital, hence promoting economic growth. Moreover, global markets create pleasant conditions for mutually beneficial trading. Economists tend to favour free flow of capital due to the following reasons: Get the highest rate of return Reduce the risk by diversifying the lending and investment. Huge corporations, like Coca-Cola, Nestle, and Gillette took advantage of the globalisation by spreading their international operations across boarders, hence to become more competitive, meet global demand as well as cut their production costs.  [1]  Investing into emerging markets has brought much of success to these companies. Like any investor, an MNC is valuating its risk and return, when forming international projects. The portfolio of all projects determines the MNC as a whole. In fact, the riskier the country, the less probably the investors will invest, however this might anticipate higher returns. In fact, risky project may offer negative returns, however a high-risk alliance might be successful and bring high returns, for example, Google. Lower risk investment is likely to offer positive returns. Therefore, when choosing a portfolio a company should evaluate how much extra return is needed in order to offset the extra risk or how much extra return the company is ready to sacrifice in order to have lower risk. Project portfolios generate higher returns than the individual ones due to the diversification characteristics. The less the correlation in project returns the less should be the project portfolio risk. Along the efficient frontier of project portfolios, there is no portfolio to be said as an optimal for all MNCs. This is due to the fact that MNCs differ in readiness to accept risk. If the MNC is very cautious and may select between the portfolios reflected by the frontier it will probably favour one that shows low risk. However, more risk tolerant strategy would be to undertake the projects risk return close to the top of frontier. In fact, the location of frontier is determined by the business MNC is undertaking. For example, Eurosteel plc trades steel only to European markets, then its frontier of efficient project portfolios indicate high risk, as this company sells only one product as well as it trades with countries whose economies are correlated. However, Uniliver plc sells variety of products worldwide, hence due its diversified range is less exposed to the project portfolio risk. Here is assumed that the Uniliver plc is well informed about all the products as well as the markets where it operates. MNCs may get more attractive risk-return from the projects portfolios if they enough diversify among products as well as geographic markets. Moreover, it may However if it is a new company it international investment activity is affected by the country risk. The risks may overtake the returns. For example: Conclusions: Usual motivation for foreign direct investment relates to international diversification. This lets MNC to stabilise its cash flows as well as lessens its risk exposure. Such a goal is desirable because it may reduce the firms cost of financing. International projects may let the company to be exposed to lower risk than if undertaking solely domestic projects and not sacrificing its expected returns. International diversification impacts risk reduction if FDI is performed in countries whose economies are low correlated to MNCs home country economy.

Effects of Trailers in Film Campaigns

Effects of Trailers in Film Campaigns As the main function of a film trailer is to market the film and promote to a range of audiences film trailers are also a form of persuasive art and promotional narrative, they are designed to make you want to go and see the film being shown at the cinema. As film trailers do give you the free sample of the film being advertised they also function as a tool to allow us to be aware of what films have been released on cinema and as Lisa Kernan states, ‘Trailers are a cinema of (coming) attractions.’ And this essentially means film trailers are individual events allowing us to also see upcoming events in the future. Film trailers permit the viewers to generate opinions of their own so they can decide which films to go and watch. Trailers are my chosen topic for this dissertation, it will focus on the principle features of the film trailers, where I will analyse case studies to highlight the use of classic American film techniques and in return the analysis will answer the questions, what is a film trailer? How does a film trailer create meaning? Film trailers brought to my attention the ability they have to reconfigure a feature length film narrative into a short cinematic film. It is this factor which brings me to analyse film trailers closely. I will be closely paying attention to a chosen element of the extensive range the marketing campaign. In particular I have chosen to look into film trailers. From Marketing I will move on to film trailers, where I am going to call attention to the design of film trailer, which will consist of analysing and identifying the principle features. These are its bare essentials, the Narrative, the Genre, the Sound; they are combined to create a film trailer. Each of these elements will be analysed along with several case studies to provide examples for the use of these elements. I will be looking for the use of editing techniques to determine how they create meaning and desired effects, such techniques include transitions, types of shot and bridging devices along with the use of captions. Other such techniques that will be brought up are the emphasis on the unique selling point of a film and using the star system to sell the film. These techniques in return will show how the narrative, the genre are some of the principle features constituting to the overall design of a film trailer. Further more into the analysis I will look at sound techniques such as voice over narration, the sound track and sound effects created for the film trailers. These techniques will determine the meaning Sound brings to the film trailer. Overall by looking at these techniques in different film trailers I will show how these principle features create effects and show how they function and what meanings they generate. Once I have established the meanings of the design of a film I will look at the functions of a trailer in its intended market. I will talk about the functions of the marketing campaign as a total strategy. I will broadly look into the marketing campaign to explain its importance in the film industry. Within in marketing I will be looking at the functions and effects of Distribution, promotion and advertising as the broader context in which film trailers fit into. I will consider factors such as market research into social cultures and why it is necessary, in addition with internet advertising and distribution as a tool for the mass audience. Moving on from the marketing of film trailers to the actual creation and techniques used in trailers known as the design. First I am going to look at the film trailer in general and state briefly what elements are used to construct the film trailer this will give us the groundwork’s and background information for film trailers so I can start to distinguish the finer elements in detail. In general film trailers tend to show us the most interesting images from a film; the scenes that will appeal to the viewers or make them laugh or create a sense of fear, any thing to excite the audience. To define a trailer to its bare essentials, I ask the question what makes a film trailer distinct and special. I believe that when certain key features are put together they create a powerful persuasive form of mini film. It is the use of techniques in which the trailers are created in there style that makes them distinct, as later I will prove in my analysis that each trailers approaches the design and style in showing the film in a unique and individual way while still employing classic Hollywood film techniques. The use of different shots and combining these shots to emphasize the films best features as well as the use of transitions and graphics are some classic Hollywood techniques used in promoting a film trailer. My research in film trailers has lead me to believe that the use of montage sequences and shot selection are the elements that bring together the narrative, genre and sound to create the film trailers. ‘It is the capacity of film trailers to convey information non-verbally through mise-en-scene, editing, camera movements and facial expressions that provides the power to promote in such a big way’ Narrative The first principle feature of film trailers is the narrative. The film trailer creates a separate narrative to present the narrative of the feature length film. Narration is the telling of a story, and the plot of a film trailer implies story information. It is the narrational component of trailers which is significant to their production of meaning. Some trailers focus more on this feature as the film most likely covers important issues or contain a meaning of some importance these types of narratives are known as non-fictional. Fictional films tend to focus on explaining the background information to establish the story, I am going to look at a specific genre of film trailers, I have chosen action films spanning over the 1970’s 80’s and 90’s. The Terminator film is a perfect example of a trailer that employs a specific technique of plot development. The narrative function is to introduce the character, in this case study it is ‘The Terminator’ where the story implies a search and destroy plot. The voice over states what the plot is going to be about by saying a few facts, the last few words that are said explain the type of plot development you can expect in the film, It will have only one purpose, to return to the present and prevent the future. This weapon will be called The Terminator. With out this information the audience would be confused and the trailer would become arbitrary; it is the narrative that gives the film context first along with the images which reveal more of the plot. The use of narrative to explain the films meaning and purpose is essential, the function of narrative in this trailer shows the technique of a goal orientated plot. †¦there are goal orientated plots, in which a character takes steps to achieve a desired object or state of affairs Plot development is a technique employed in many other action film trailers as I have noticed. The Die Hard film trailer reveals a plot where the central character John McLain is trying to save his wife who has been taken hostage among many others in a building. This plot reveals patterns of repeated action. Trailers use plot patterns to allow the audience to expect a certain type of plot, the audience create their own more specific intentions, as the trailer goes on revealing the audiences expectations become more precise. Aliens is a perfect example of a search and destroy plot pattern that is identified in the first scene of the movie where the female heroine known as Sigourney weaver asks a question and gets a simple reply. This small amount of dialogue explains the development of plot you can expect to see in the film itself. Just tell me one thing Berk, we’re going out to destroy them†¦rite, not to study, not to bring back, but to wipe them out? †¦That’s the plan! Although this dialogue alone is unjustified until you see the action that follows it. This statement implies that there is something out there and not of a friendly nature, Sigourney’s intentions are to go out there and destroy something. It is clear that narrative in trailers plays an integral role in the creation of meaning in delivering the narrative plot of the feature length film correctly, without revealing too much but making it interesting enough. The two trailers mentioned above use voice over to narrate the story information where as my next example employs the use of inter titles. The inter titles are words on a blank screen or superimposed over images, which contribute to the meaning of the plot or story information. In addition they are used as a transition between time and space, the connotative meanings of the words are interpreted by social cultures who relate the words to the nature of the society in which they live in. The trailer lets the images reveal more about the style and dialogue of the film, while the inter titles connote different meanings and informs the audiences of what to expect in the film. This is a different technique to inform the audience of the type of plot development they can expect. In addition to the narrative development of plots, the middle portion of the trailer displays the events that define action and adventure are the causes of the delays of expected outcomes. These events may cause suspense, fear, excitement and surprise. For example in the Die hard film trailer the number of obstacles John McLain has to fight through to save his wife are just the delayed expectations, creating suspense and progressing through to the final climaxes of the film. Although this true film trailers differ slightly in the fact that scenes are shown leading up to the climax but you have to remember it is only a trailer and its purpose is to interest you, so the climax is never shown. This brings me to talk about the narrative in its effect of making audiences want to experience the action and fear created buy viewing through the safe environment of the cinema. By only seeing certain key scenes in a film trailers they allow you to create affective expectations and generate your own intentions of what the full feature will contain. These expectations from the audiences are what Wolfgang Iser calls ‘Textual Gaps’. The film industry assume the audience will generate there own desired intentions, emotions and expectations after viewing the trailers. For example a trailers principle features or rhetoric might highlight a films quality of music or sound and spectacle or narrative. This is vital in terms of audiences having there own intentions and wanting to go and see a film they desire rather then seeing the real film. The point being, plot developments in trailers only reveal a certain amount and their purpose is to inform but then entice audiences to fill in the remaining information with intentions then effectively the trailer has fulfilled its job in attracting the viewer. Genre The narrative explanation of story plot and information is closely related to the genre in terms of the style in which this narrative is represented and in a form that audiences can recognize. Some trailers focus more specifically on the dialogue, sometimes the trailer will focus more on the spectacles or just show who stars in the film and name the most famous actors. This usually identifies quickly the genre and type of film trailer you are viewing. For instance the Die Hard film sets the narrative and then the remainder of the trailer focuses more on display of the established conventions recognised by the American society such as the use of guns and explosions that are emphasized on. Another film that I will analyse approaches the genre in a similar manor. Alien V Predator Requiem starts of by presenting a very calm environment then suddenly turns to show action and gun fire. To show the audience the genre of the film both these trailers employ similar techniques. Both these trailers point to the use of Tzvetan Todorov’s narrative theory, in which the narrative situations take transformational steps in the process of cause an effect principle. This is evident in Alien Vs Predator Requiem trailer where equilibrium is stated with an establishing scene of the town location, a disruption is outlined in the trailer by the entrance of an unknown object through the sky and the following scenes displays the killing of a father hunting in the forest with his child. As a search party make there way through the forest to find a body, becomes the recognition of the disruption. The footage that follows, display the attempt to repair the disruption caused in the earlier stages of transformation of the narrative. Anomaly with film trailers is that the last stage on transformation known as the reinstatement of the initial equilibrium is not shown as this lures the audiences into going to see the full story. Although I have analysed a film trailer with the use of a narrative theory while talking about genre, it is relevant for the following reason. The nature in which the story follows the stages of transformation also shows that action has to be taken against the disruption of the equilibrium. This allows the images to focus on the action and genre of this film trailer. It is the formation of selected shots which appear to present itself in the form of this ‘causal transformation’ All film trailers will have establishing scenes with a message clearly showing the films genre, either by showing particular scenes or putting emphasis on the story and actors. I will be closely analysing the Die Hard trailer as a case study to distinguish the meaning of genre and how it is created in trailers. An important technique to describe here is the unique selling point of film trailers in which the films most attractive features are shown and emphasized on. I believe this technique is directly linked in identifying the genre of action films. This is evident in the Die Hard trailer as the big spectacles are emphasized on to present the action in a loud and interesting manner, therefore the unique selling point of the trailer being the action. This leads to the use of conventional genre ideas that are recognised by many audiences in the broader perspective. These conventional genre ideas being such features as guns, big car chases as well as car crashes and explosions of some nature. These events inform the audience of particular attributes that allow viewers to distinguish action films from horror films. These traits are quickly recognisable features within a cultural society of film viewers. Further more one technique of defining a film trailer through genre is the selection of shot types used in creating the trailer. The editing technique is very important in the creation of the trailer, because the selection of shot determines the effect achieved on screen and also the use of shot can explain clearly what the scene is showing. As the die hard trailer starts, Christmas music is playing, the setting and environment looks natural as the equilibrium has been set, until the trailer changes its mood. A close up shot of the villain shows him shooting a number of bullets into the air. This scene of a gun being fired defines the trailer as an action film, as the scenes to follow show more action. The audience only know this through past cinematic experience which implies action films have a number of set agreed cinematic conventions to which the audience identify film trailers through. Another action genre film trailer also employs the same techniques of unique selling points and the use of shot selection to present the action such as Alien Vs Predator Requiem. The trailer begins with a slow tempo and an establishing shot to show the peaceful environment, at this point the genre is fairly unclear. Around the middle of the trailer the mood changes and a medium shot shows a ball of fire entering the scene, this implies an object has shot past from outer space. This is the definitive scene in the trailer because it shows a change in the narrative. The following scene show more action and the trailer then goes on to show the films unique selling point, the Alien. In addition actors are also used to sell films because of their star status. This is evident in my next case study Pulp Fiction. The scenes in this trailer are used to show the large cast starring in the film, while still showing the film in a clever design. The unique selling point of this film trailer is the use of the actor’s star status as well as the action in the film. While this film lacks big spectacles it is still an action movie but focuses more on the dialogue and narrative. The trailer introduces the idea of different stories taking place while putting the emphasis on the cast. The trailer uses intertitles to bridge the first story from the second, in between these scenes the trailer uses inter titles to display the words ‘loyalty’, ‘betrayal’ and ‘crime’ to separate the stories, at the same time very little is revealed. By introducing the cast through each of the stories, the use of the inter titles using words associated with the stories the film trailer sets the genre as well as the unique selling point of the film. Because the focus is directed more on the cast and the narrative the action comes across as equal as the other features. The trailer ends with a voice over reading out the names of the actors that star in the film, the scenes also follow each other rapidly and are timed with the names being read out. This type of sequence is known as the montage sequience. A montage sequence is where a series of shots are arranged in a particular order for a particular purpose. The sequence is more about presenting the footage in a different way rather that providing the illusion of natural continuity. In the Pulp Fiction trailer this sequence was used to show the actors when their names where being read out. At the same time this sequence was used to show more scenes from the film. Overall the trailer doesn’t reveal much about the story but highlights the Genre and actors very well. I think the trailer is cleverly created in the sense that very little is revealed yet enough is seen along with the three descriptive words giving a definition of the story for the audience to associate what is seen with the tittles describing what will occur in the film. These words leave the narrative open for the audience’s imaginations to build up a film they would like to see. In effect the use editing techniques such as montage sequences and selection of specific shots and transitions trailers form ways of presenting the narrative of a film with aesthetic. Sound As genre and narrative work hand in hand to show the plot and genre another principle feature of a film trailer is the use of Sound. Sound in film trailers is very important, it forces the viewers to use more then just the visual sense, and instead the sound engages the aural senses of the viewers. As sound is as important as the visual footage it can achieve very strong effects and yet remain unnoticed, it is very unlikely a spectator comes out the cinema and acknowledges the film for its aural efforts. As Sergei Eisenstien called ‘synchronization of senses’ known as combining the image and the sound to create a single rhythm or expressive quality. I have picked a trailer for my case study where I think the synchronization of sound with image is important in the creation of meaning and overall mood of the film. The sound used in films is known as the film sound track for example the Rocky film trailer. This trailer uses music to create emotion and mood in away that emphasizes the emotion created in the scenes, this emotion is used to reach out to the audience for them to engage with the characters feelings. The Rocky trailer uses a specific sound track to create emotion around the story for example the tempo and rhythm changes according to the images. The music changes dramatically in the scene with rocky and the women kissing, this scene implies romance but the music sets a specific mood that an audience can relate to, it creates an atmosphere to go with the scene. The next scene shows a man having a talk with Rocky, the music changes instantly to imply chance, possibility and the intention of something happening (Cause and Effect) the music here changes from the piano to a kind of tower clock bell ringing. This trailer uses music to create emotion but it is in excess of change, the mood in the trailer changes to often and switches from romance to opportunity then back to sad music then to energetic music, the positive side to this music is it displays an emotional plot and the Rocky’s struggle to make something of his life. This kind of sound is known as nondiegetic sound. Nondiegetic sound is represented by sources existing outside the story world. As I carrying out analysis on action film trailers nondiegetic sound is important as music is the most commonly used type of sound in action films to create effective emphasis on the action: ‘Viewers understand that the â€Å"movie music† is a convention and does not issue from the world of the story’ A trailer is defined as a brief film text that uses images from a specific feature film while asserting its excellence, its purpose being to project in theatres to promote a films theatrical release. A film trailer is an essential marketing tool and the nuclei of the promotional effort being an advert for a film the trailers design features are as important as its other functions. The most important principle of a film trailer is what it functions as best, its distribution, promotion and marketing of an upcoming film. This process occurs before the product reaches the viewers. ‘There are many forms through which we can communicate.’ I consider this statement as a starting point linked to film trailers because trailers are presented in many mediums to a wide range of audiences to different cultures. This is also where the idea of promoting trailers and marketing them begins correctly. There are many different processes to consider in knowing the target audience and what type of category the film fits into. As I am going to be looking at the action genre in film trailers, the target audience will be a ‘core audience’ who is attracted by the varying story lines but the essential action is what appeals to them. Films are put into certain categories known as genres, these films having different attributes which in turn address different audiences. Attracting a huge audience starts with knowing the genre and type of film, this leads to the right distributor who is required to get the film to the exhibitors. The marketing campaign also lets the audience know the film is in the process of being produced and when the release date has been set for. The idea of releasing the trailer early is to create a fan base or create enough interest for a potential audience and to generate enough hype up until the film is finished and ready to premiere. The importance of marketing a film can affect the overall outcome of the film in theatres. The marketing of a film includes the total strategy required to sell a film. This strategy includes the different types of advertising, promotion and distribution of a feature length film. Marketing is the strategy employed to find the most effective way to get to your audience or buyer Once a film is complete, marketing supplements the various forms of conventional advertising (Trailers, Television, Radio, Press, Poster Campaigns and the Internet). The idea of marketing lies around creating a positive image around the film which has been produced. As quoted above the conventional advertising practices, one has not been mentioned, name tie-ins. Tie-ins are contracts between companies selling consumer products with distribution companies. The consumer products can be of everyday use such as food labels carrying images and titles of the films, toys and cloths, all of which promote the film. Although advertising is a specific strategy to expose a feature length film, the marketing is more about the total exposure to the general public on the whole. An important part of the marketing process is known as Market research. This element is vital to the success of a blockbuster movie of contemporary cinema. Its function is to monitor the response of the public’s reception towards an advertised film and to change the marketing strategy accordingly. The three most significant events in selling a film are the pitching of a film idea, finding the distributor and finding an exhibitor. First the distributors or financiers have to finance a movie where a script has been written by someone who wants it to be made into a film. The financiers or the distributors are known as the first buyers. From this the distributor must market the film further and pitch the finished film to an exhibitor. Just as the distributor brought the script and idea of the film so does the exhibitor wish to view the completed film before deciding to show the film in all of its chain of theaters. The Exhibitors are known as the Second Buyers. Finally the advertising and promoting a film to an audience is known as the third buyers.The promotion and the advertising is the job of the distributor and the publicist. All these processes fit together as the marketing (selling) of the film to a potential audience. Trailers are basically another form of advertising a product, where the film is the product and the trailer being the advert. ‘Attempts were made to advertise films with trailers as early as 1912.’ Promotion is a form of advertising; the devices involved in promoting haven’t changed drastically since the exhibitors first started promoting in the film industry. I believe that the function of promotion is to inform society and different cultures that a product is out and available. It was the arrival of Nickelodeon around 1905, which fundamentally changed the advertisement strategies. Promotion of feature length films began when the amount of exhibitors grew and the competition for the amount of films released also grew. The exhibitors felt the need to advertise their films so as to attract the public to their theatres. The exhibitors put up posters, made flyers and distributed them to the homes of the general public as well as even hiring barkers to shout out information about their films. From 1908 onwards promoting products seemed the only way to reach out to the public to seek there attention and compete against other exhibitors. At this point only the exhibitors were concerned about promoting there products and fighting of other competition the studios and producers of the films were more concerned about the machines that made films. As promotion became increasingly important so did there efforts in seeking the publics attention. Weekly or monthly bulletins were produced listing up coming features; they focused on the plots, sets and stories of the films. Exhibitors set the trend with promotion of films, studios quickly caught on and opened up advertising departments in their companies. These departments controlled the production of posters and other advertising tactics; they supplied these in the form of press books to theatres during the silent and classical eras. These advertising departments established there promotional practices which also continued on into the classical era. Companies such as MGM also began using promotional campaigns; it became the standard procedure to promote films. Trailer on the other hand started appearing around 1912 but didn’t become coherent until a few years later. It is clear that within a decade of Hollywood cinema the promotional campaign was the most important element in the film industry. Moving towards the classical era, trailers are the one practice where they have changed according to the lengths and qualities of the feature length films. As in the silent era films were not long enough to have trailers but in the classical era trailers generally consisted of voice over narrating on top of film footage, including text over the image using hard-sell tag-lines to sell the picture. I came across an example of a classic film containing these hard-sell tag-lines. The King Kong (1933) trailer is a perfect example of these inter titles emphasizing the film as a must see feature, one of the inter titles reads: ‘Still†¦the most amazing show on any screen! Although this function was more important in the silent area the voice over was more relied on in the classical era. The basic premise, of reminding viewers that trailers are only a quick guide to the full length feature, are still proving that these inter titles are promotional messages. I believe this promotional practice is the most effective out of the whole marketing campaign. Most of the promotional tactics that exist today-trailers, print advertisements, press books, posters, promotional tie-ins, and star premieres- were in place by 1915, although their forms have changed since then. Before internet advertising, the conventional Hollywood marketing campaign consisted of successfully advertising through well known mediums such as the Posters, the Radio, through newspapers and the T.V. These practices had remained consistent and familiar with the American cultures until 1995 media and advertising took a major leap and began a new type of advertising tactic. This tactic was known as internet promotion. In the summer 1995, media and advertising executives announced that the internet had become the â€Å"new frontier† in film productions. The internet plays an important role in the marketing of films, it is such a big platform for a film to be advertised. As genre is concerned it would be difficult to direct a film trailer towards a specific audience, the internet is such a level playing field that the trailer would be open at any and everyone. As Vinzenz Hediger notes, in the contemporary market, trailers are very cost effective since they utilize approximately 4.5% of the advertising budget of a given film, while generating at least 20% of the films box office revenue. This is fact adds to the reason why film trailers are my chosen topic of interest, I consider them the most effective feature in a marketing campaign. It is the visual elements and the free sample of the actual event that attracts social cultures. The internet has a big role in this. Although the internet had been around since the 1960’s the main use for it was text based. Towards the late 1990’s faster connections were produced opening up the opportunities to promotions and advertisement to a mass audience over a new platform. The reason for this being the internet allowed for communication through to the social cultures as well as society being able to communicate with each other. Trailers come in many formats over the internet; they can be downloaded, watched online and even downloaded to mobiles. In a professional context companies are competing on the same level, as a website nowadays can be put up fairly quickly, the only implication here is that some websites get more attention and visits then others. Marketing Batman Forever (1995) was the first major Hollywood feature to get advertised using a website as the centre piece for the campaign. As the arrival of the T.V. disrupted the flow of the film industry it seemed like the internet could possibly do the same for advertising on the T.V. This website contained more information about the films sets, plots and textual narrative all on the same website. This type of promotional campaign became more of an interactive activity which encouraged society to engage with the film experience. Through my research I have learnt that the promotional campaign has always had to adapt to the arrival of new mediums, but I have also learnt that society has adapted to. Th

Pros and Cons of MTBE in Gasoline :: Pro Con Essays

Pros and Cons of MTBE in Gasoline MTBE, or methyl tertiary butyl ether, is an oxygenate commonly used in gasoline in America, Europe, and other countries throughout the world. It is a compound created by the chemical reaction of methanol and isobutylene that is added to gasoline because of its high octane level, allowing gasoline to reach the required octane levels and still include a gasoline component. In addition, because it is an oxygenate, MTBE helps gasoline more fully combust, which increases performance and reduces the amount of harmful pollutants such as CO, VOCs, NOx, and particulates released into the atmosphere from automobile exhaust [EFOA]. However, opposition has recently arisen against the use of MTBE in gasoline. Every underground gas tank eventually leaks, and the gasoline is soaked up by the surrounding ground. MTBE is not soluble in water; therefore, when the gasoline leaks out of the tank, the MTBE pollutes the ground water (well water), and eventually the surface water also. In addition, though MTBE reduces the amount of most pollutants released from automobiles, it also produces a harmful pollutant, formaldehyde, when combusted [CECA]. Even worse, a study performed by a medical researcher from the University of Pennsylvania, shows that MTBE may be the cause of a seventeen percent increase in asthma among kindergarten students since it has been utilized in gasoline. The study also shows that MTBE has failed to improve smog levels in the years it has been in use [Jones]. Therefore, is MTBE good or bad? It is still early to give a definite answer, however the banning of MTBE in many states in the US in exchange for its most common alternative, ethanol, shows signs that MTBE is doing more harm than help. To be fair, if more strict legislation were to be passed to force gas stations to maintain leak free tanks, much of MTBE’s pollutant problems would be solved. Pros and Cons of MTBE in Gasoline :: Pro Con Essays Pros and Cons of MTBE in Gasoline MTBE, or methyl tertiary butyl ether, is an oxygenate commonly used in gasoline in America, Europe, and other countries throughout the world. It is a compound created by the chemical reaction of methanol and isobutylene that is added to gasoline because of its high octane level, allowing gasoline to reach the required octane levels and still include a gasoline component. In addition, because it is an oxygenate, MTBE helps gasoline more fully combust, which increases performance and reduces the amount of harmful pollutants such as CO, VOCs, NOx, and particulates released into the atmosphere from automobile exhaust [EFOA]. However, opposition has recently arisen against the use of MTBE in gasoline. Every underground gas tank eventually leaks, and the gasoline is soaked up by the surrounding ground. MTBE is not soluble in water; therefore, when the gasoline leaks out of the tank, the MTBE pollutes the ground water (well water), and eventually the surface water also. In addition, though MTBE reduces the amount of most pollutants released from automobiles, it also produces a harmful pollutant, formaldehyde, when combusted [CECA]. Even worse, a study performed by a medical researcher from the University of Pennsylvania, shows that MTBE may be the cause of a seventeen percent increase in asthma among kindergarten students since it has been utilized in gasoline. The study also shows that MTBE has failed to improve smog levels in the years it has been in use [Jones]. Therefore, is MTBE good or bad? It is still early to give a definite answer, however the banning of MTBE in many states in the US in exchange for its most common alternative, ethanol, shows signs that MTBE is doing more harm than help. To be fair, if more strict legislation were to be passed to force gas stations to maintain leak free tanks, much of MTBE’s pollutant problems would be solved.

Migrating: The Machine in the Garden :: Four Freedoms Roosevelt Essays

Migrating: The Machine in the Garden On January 6, 1941, Franklin D. Roosevelt addressed Congress with a speech outlining the four freedoms that every American should have. In context, one must realize that this was before World War II - before the attack on Pearl Harbor that would occur in December of that year. His speech said that as Americans, we each should expect to have by right - freedom of speech; freedom to worship God in any way we choose; freedom from want - that is, the necessities of life such as food and shelter; and freedom from fear. The speech so moved artist Norman Rockwell that he went on to paint his famous series known as the "Four Freedoms." Rockwell's paintings would later be used to help in the war effort by advertising the sale of war bonds. The rhetoric of the day made Americans feel a responsibility to his or her country. When war broke, Americans were eager to help. Many left the comfort of their parents' homes to fight in the war effort. They left with the images of Rockwell and words of FDR fresh in their minds. In 1945, nine million American servicemen and women came home from war. No longer were they children - living in their parents' home - but young men and women eager to build their lives. Between 1946 and 1964 over seventy-six million baby boomers were born. There was a tremendous need for housing. People such as William Levitt understood that need. In 1947, he broke ground on the first of three towns he would build. He bought one thousand acres of potato farms on New York's Long Island and started building. Eventually he built 17,000 affordable homes in what became known as Levittown, New York. "The Rancher - A New House in Levittown - Special Introductory Price - $8,990 - $57 a month! No cash required from veterans!" Photo borrowed from Levittown, 2002. Levittown was the beginning of the mass migration to the suburbs, however, the idea dates to the 1930's with Roosevelt's "New Deal in the Suburbs" (Christensen, 1986, p. 72). The Greenbelt Program was designed to develop urban areas into garden cities. Not only would this model program show that a city could develop urban planning to incorporate ideals and alleviate housing problems of the day, but would translate into much needed jobs.

Inferior to Society Essay -- Character Analysis, Beneatha

Lorraine Hansberry depicts her character of Beneatha as being inferior to the rest of the human race through the use of the name â€Å"Beneatha†, depicting the hardships of African Americans. Hansberry accomplishes her depiction of the hardships through the use of discrimination, both stereotypical and racial, against the African American race and through the general inferiority of her character of Beneatha, in her play, A Raisin in the Sun. For instance, when Hansberry introduces the character of Beneatha, she illustrates that Beneatha is inferior to Ruth in physical appearance (35). Hansberry writes: "([Beneatha] is not as pretty as her sister-in-law)"(35). This passage illustrates the hardships of the African American race through the character of Beneatha, portraying the inferiority of Beneatha through the name Beneatha. This passage is significant because it shows Beneatha as inferior before she can even show her personality, therefore identifies her as inferior. Si nce she is labeled as inferior, society treats her in a childlike manner and she does not receive the same general rights and treatment as other members of society. When Beneatha enters the scene, she looks up at the ceiling, symbolizing her inferiority (46). Hansberry writes: â€Å"(Beneatha comes in brushing her hair and looking up to the ceiling, where the sound of a vacuum cleaner has started up)†(46). This passage depicts the general inferiority of Beneatha. This passage exhibits the fact that Beneatha is inferior to the rest of society. Although she is literally beneath the people on the floor above her, she is also figuratively below them. This passage is significant because it depicts the reality of the true superiority of society versus the character of... ...even looking up) In your heart of hearts you are much drunkard. BENEATHA: (To encourage WALTER, thoroughly caught uwith this side of him) OCOMOGOSAIY, FLAMING SPEAR! RUTH: (Having had enough, and embarrassed for the family) Beneatha, you got company—what's the matter with you? Walter Lee Younger, get down off that table and stop acting like a fool. RUTH: He's had a little to drink†¦I don't know that her excuse is. GEORGE: Oh, don't be so proud of yourself, Bennie—just because you look eccentric.(78-80 In this passage, George tells Beneatha that she needs to stop being so obsessed with her heritage. This passage is significant because it illustrates Beneatha as a child by displaying her childlike obsession with her heritage. Beneatha is shown as being beneath other people and as a child through her fascination with her family origin.

Effect Of Western Culture On Indian Youth Essay

How there is head and tail for a coin, there is both positive and negative impact of western culture on India and especially on Indian youth, In past in India men were our traditional dresses, but now it is entirely changed, now the Indian youth moving with jeans, t-shirts, minis, micros, etc., here we can proud of that western culture, it bringing us with the fast moving world. But when we consider the pubs, it is the thing to be strictly punished. In pubs both men and women are in drastic stage, by taking drugs, it should be punished. And we need to felt sorry for that. And there r many things to be taken from the western culture. Well World is changing, because of lot of developments in various sectors like IT, MANUFACTURING, Revolution of E COMMERCE and many more †¦ have brought the ties between various nations/ people and their cultures to get mixed with each other. WELL I WOULD TAKE A BIASED OPINION IN THIS. Lets take example of USA. Well Indians are crazy of adopting Western Culture LIKE DRESS CODE, MUSIC, HABITS, IMPORTING FOREIGN GOODS. What not we feel so attracted to all those. But by adopting we dint loose our traditions and culture; we tend to blend both of them. It all depends on person likes and dislikes, how he /she will behave according to situations. As our friend PAVANI has mentioned like PUBS are to be strictly banned. Well that cant is possible realistically. If an individual decides what is good/bad for them every person can be in control †¦rite I finally stress points like No matter people adopt what ever the culture †¦ They shud be in the limits and act rationally according to the situations. We jus cant stop/Ban things by considering it to be western /eastern. We need to analyze what benefits we get and try to choose.options. Since what all we want is PROGRESS/DEVELOPMENT ultimately to our nation. So IT’S EVERY PERSONS RESPONSIBILY TO CONTRIBUTE HIS/HER PART TO IT. I guess always the other†¦

Abigail Williams Character Analysis Essay

One of the main characters of the play The Crucible, Abigail Williams, is the villain of the play, even more than Parris or Danforth. In Act One her skills at manipulation are very noticeable. John Proctor, who has dumped her after his wife found out about this sinful affair, â€Å"Abby, you’ll put it out of mind. I’ll not be comin’ for you no more.† Since she was also dismissed from her job at their house, Abigail becomes increasingly envious of Elizabeth. Abigail always has a different story from what actually happens and convinces people that her story is the truth. One event that happens that displays this would be when Abigail was in the woods with the girls dancing and took it to the next level by drinking blood and taking off her clothing. Before the questioning of what happen in the woods Abigail states â€Å"Shut up! All of you. We danced. That is all, and mark this, if anyone breathe a word or the edge of a word about the other things, I will come to you in the black of some terrible night, and I will bring with me a pointy reckoning that will shudder you!† When she’s on the brink of getting busted for messing with witchcraft, she skillfully manages to pin the whole thing on Tituba and several of Salem’s other woman. The horrible thing is that Abigail is the one who persuaded Tituba to go out and cast the spells. Ever since Abigail’s affair with John Proctor, she’s been out to get his wife, Elizabeth. Abigail convinced Tituba to put a curse on Elizabeth, hoping to get rid of her and take her place at John’s side. It’s ironic that Abigail, who encouraged the witchcraft in the first place, is the one who goes around accusing everybody else. Abigail’s main skill seems to be finding people’s flaws, their weaknesses, and mercilessly manipulating them to her advantage. Act 2 In Act 2, Abigail Williams has thought over her encounter with Proctor for seven months. The more she thinks about the affair, the more Abigail convinces herself that Proctor loves her but cannot express his love because of Elizabeth. Abigail continues to think about her memories until they accurately portray her as the center of Proctor’s existence. Rather than seeing herself as a seventeen year-old who took advantage of a man’s loneliness and insecurity during his wife’s illness, Abigail sees herself as Proctor’s true love and his only choice for a wife. She believes she has only to eliminate Elizabeth so that she and Proctor can marry and fulfill her fantasy. Throughout the play Abigail will tell things to people to make them think and make them believe what she says or make them do what she wants them to do. Most people look down at this quality but this is the way Abigail gets her way. Abigail has manipulated just about everyone in the town with the stories she tells. In the words of Abigail she states to the town â€Å"I want the light of God, I want the sweet love of Jesus! I danced for the Devil; I saw him, I wrote in his book; I go back to Jesus; I kiss His hand. I saw Sarah Good with the Devil! I saw Goody Osburn with the Devil! I saw Bridget Bishop with the Devil† When Abigail said this she was just trying to get out of punishment, she knew if she confessed of doing the devils work and state she wanted God she wouldn’t be charged as a witch.

Evolution of bullying Essay

Bullying behavior has been continuously changing over the years. Different forms of bullying have emerged and they continue to develop and be used in the schools. Technology has played a very big role in the evolution of the behavior. The first forms of bullying that have existed over the years included both direct and indirect methods that were used in the practice. The methods continue to be in use till today but have been evolved by the use of technology. Name calling was one of the types of bullying that were used by the bullies on the victims (Stanffordshire, n.d). The victims were given certain names that were intended to humiliate them and lower their self esteem. The method has since evolved and is in use in more places rather than just in schools. Physical bullying has also evolved from the physical injuries that were inflicted on the victims and it has included theft as a method that is used to involve threats and lead to the violence. Social isolation that was once used to make the victims stay alone without friends and was experienced by children of all age groups has evolved to also include homophobic isolation. Homophobic isolation is the type of isolation that is practiced by the bullies on the children who are termed as gay or they are seen to be gay (Stanffordshire, n. d). It also includes those seen to be bisexual or they portray characteristics that make them seem to be associated with the opposite sex. It is being practiced in the secondary schools and higher levels of education. The method is normally spread through the social websites through gossip and in other websites. One form of bullying that has emerged in schools involves the abuse that is directed on children who are of different races and cultures. This form of bullying has been growing over the years with cases being reported that show the increase. The cases also show that the bullying is also changing according to the different age groups. 25% of children of age 8 were seen to be bullied more compared to the children who were 5 years who only made 20% of the overall cases in that age group (Stanffordshire, n. d). Cyber bullying is the latest and most commonly used form of bullying in the schools today. It continues to evolve with the changes in technology. It uses text messages, emails and various posts on websites as a way of bullying. Studies show that over 20% of young people in schools who are between the ages of 11 and 19 have been bullied through this form of bullying (Stanffordshire, n. d). The children in the schools today are growing up in a different technological world that is very different from that of the adults. They have experienced information and technological developments that they are now using to evolve the bullying practice. The environment in the technological world is becoming threatening and is creating anxiety among the children. They are misusing the technology especially the mobile and internet to bully others. Over 22% of young people have been reported to carry out cyber bulling (Digizen, n. d). They are able to carry out the whole practice remaining anonymous to the victim. This form of bullying has made it possible for the bullies to carry out the practice at any time or place (Digizen, n. d). Effects of Bullying There are various consequences that are seen to arise from the practice of bullying. Students who are seen to bully others tend to carry the practice out of school and they tend to get involved in criminal activities and they experience a lot of legal trouble in their adulthood. They maintain this behavior even in the workplaces negatively affecting their ability to develop relationships that are positive. A study has proven that 60% of the students who were bullies when they were in grade 6-9 were convicted of a crime by the age of 24 (Banks, 1997). The bullies are also prone other problematic behaviors such as smoking, alcohol and drug abuse. Victims of bullying tend to be very unhappy while in schools and they end up getting depressed and have low self esteem (Wright, 2003). Their school work is affected and they may choose to remain at home instead of going to school. They tend to isolate themselves from social activities that involve the schools and this makes them even lonelier. The loneliness and depression may lead them to commit suicide. This is particularly in the cases of emotional bullying where the emotions are targeted by the bullies. The victims also have difficulties when forming relationships in the future. The by standers who witness the bullying also get affected by it. They are not able to stop the bullying or help out the victim even though he or she may be their friend. Some are usually afraid of becoming the next victim so they end up avoiding confronting the bully. Others on the other hand may be of the opinion that the victim deserved the bullying (Sampson, 2002). They may actively get involved by teasing and ostracizing the victim and motivating the bully. They may also feel less accountable for the actions that are going on when they are in a group. Hence they do not feel the urge to help the victim. Role of Teachers and School Administrators Teachers and school administrators have a role to play in preventing bullying in the schools and making the schools a safe haven free from any bullying activities. They should first be aware of the existence of the problem so that they can develop measures to intervene. The teachers can help detect the existence of the practice and encourage the victims of bystanders to speak out. The interventions that are developed should be able to include the whole school and not intimidate the bullies or the victims either (Olweus, n. d). Teachers and the school administrators can also help identify the areas that are used by the bullies to attack the victims since they mostly do so in private and hidden areas. They should therefore eliminate the existence of such areas within the school’s compound. They can also involve the students to develop rules within the classrooms that are against the behavior. To increase awareness of the problem to the parents, the school administrators should develop parent teacher days to make the parents aware of the problem’s existence and the importance of the parents to get involved in the whole process (Sampson, 2002).

Narrative Essay on the Life of Frederick Douglass Essay

In the Narrative of the Life of Frederick Douglass, an American Slave Frederick Douglass recounts his life of slavery and his eventual flight to freedom. When he was a youngster he was placed in a household in which the naive mistress started to teach him to read. Her efforts were halted by her husband and young Douglass recalled his lecture on the reasons slaves should not be educated. However the brief lessons placed within Douglass the desire to continue to learn, by whatever means possible, to read and to write. He had discovered that education and literacy was to be his â€Å"pathway from slavery to freedom. † Douglass illustrates that literacy is the most important asset a man can ac-quire if he is to achieve life-changing goals. Douglass’ new ambition to become literate had both positive and negative effects. His new desire filled him â€Å"high hope and a fixed purpose† and his life was fundamentally changed from that early time in life. His quest for literacy was fueled with confidence that his future life would be radically different and better once he had mastered reading and writing. However it was not without negative effects as well. The more he learned of slavery the more he hated his own condition and the slave-owners that created it. As his masters became aware of his ability he was constantly watched as they tried to prevent him from reaching his goal. For a slave the path to literacy was very difficult. However the path to literacy led Douglass to consequences he could not have im-agined. An entirely new world was opened for him, and with literacy came knowledge of a life that slaves had been denied. With literacy eventually came knowledge of religion and the great Abolition movement. The greatest consequence of literacy was freedom of the mind and freedom of thought, and literacy became for Douglass the tool with which he would become his own â€Å"master†. Literacy was for Douglass and other slaves a power which they had been denied. Ignorance and illiteracy were tools more powerful than the whip and chains, and were used effectively by the slave-owners to keep slaves in submission. The slave owners un-derstood this and feared literate and educated slaves who would now know there is no truth in the slave-owner’s belief that they â€Å"should know nothing but to obey his master. † Slave owners knew the desire for literacy would spread among the slaves and would be the essential method for their eventual freedom. It was a power the slave owners were not willing to give to their slaves. Douglass defines literacy not only by describing the obvious ability to read and write, but shows true literacy as the ability to understand and communicate thoughts, de-sires, and emotions. Douglass shows literacy as being the true bond between free men and the method to unite against slavery and oppression. Literacy unites man while ignorance and illiteracy keeps man isolated from the rest of the world. Although Narrative was written over one hundred and sixty years ago it still serves as a valid reminder of the power of literacy, which remains the most important as-set a man can acquire. With literacy all things are possible, and without it the illiterate become slaves to ignorance.

Choose two potential markets( construction related, such as railway or Essay

Choose two potential markets( construction related, such as railway or civil etc. ) for a contracting organisation to enter for - Essay Example Overall, construction advanced by 8% in the year 2010 and in the subsequent year by 2.8% (DKM Economic Consultants, 2009, P.15). Nevertheless, by the later part of the year 2011, the entire construction industry’s growth had started to become slow with a relative downturn in the year 2010. For instance, new construction orders in the year 2012 were below the preceding quarter’s level, by 8.5% (DKM Economic Consultants, 2009, P.17). At this time, the house construction sector, both public and private suffered a major blow, and only infrastructure construction showed slight signs of development, as the government made the attempt to keep the civil works running, through collaboration with private investors. This implies that, by the year 2012, the house construction segment had been surpassed by civil engineering in terms of performance and industry leadership. The United Kingdom’s construction industry is a major economic pillar, since it contributes about a tenth of Britain’s (GDP), provides work to approximately 1.4 million individuals and accrues revenue of about ?65 billion per year. This industry is also ranked among the world’s top ten industries, further emphasizing its significance and the wide array of opportunities it has for new engineering companies. Construction Market Sectors The United Kingdom building and engineering industry comprises of large and dominant companies, which operate along with smaller establishments. Competitive rivalry in the industry is slightly eased when companies diversify their operations into different sectors. Key among these sectors, are the house construction and civil engineering sectors, which are analyzed hereunder, for the purpose of advising a potential construction contractor (Greenhalgh and Squires, 2011, P.35). Civil Engineering Sector Civil Engineering, which encompasses public works like railway, highway and other infrastructure constructions, is UK’s building and const ruction industry’s largest segment. This sector accounts for approximately 52.9% of the overall value of the industry (Data Monitor. 2012, P.7). In 2012, the output from infrastructure construction amounted to ?14,181 million, whereas infrastructure maintenance stood at ?7,775m (Data Monitor. 2012, P.10). Division of the civil engineering sector into its sub-sectors indicates that, railways, roads, as well as, water and sewerage subdivisions represent the greatest infrastructure construction components, at 25%, 24% and 22% in that order (Data Monitor. 2012, P.16). In the duration running from 2007 to 2011, all the new civil engineering sub-sectors depicted relatively steady annual growth. For instance, the water and sewerage sub-sector depicted a 10% growth, the roads sub-division a growth of 9%, while the railway construction sub-sector was at 24% (Data Monitor. 2012, P.18). One of the principal leaders in this sector is Balfour Beatty. This renowned civil engineering compan y deals with construction, business investment and overall engineering services. Balfour Beatty offers its specialized services in complex structure, road, utility systems and rail construction, not only to the United Kingdom, but to the entire globe as well. The company’s operations cover the entire European region, the Americas, as well as, the Asia Pacific area. This